We all should agree, that whenever we watch an Apple commercial, a sense of attractiveness, love and desire to have it rises. How Apple creates this feeling in consumer’s mind. There are three reasons to justify this-
- AMAZING ADVERTISING:
Apple commercials portray the simplicity of the product and that little essence of music in those commercials, they make the consumer believe that this is most personalized and gorgeous product which you deserve, and you should have it.
2. THE PRODUCTS:
These products when used give a sense of delight and snappiness with every move, this is because right from the internal processing chip to the external hardware everything is made by Apple, this integration provides all the components to interact with each other seamlessly and provide amazing results to the viewer. The beautiful build and those curves can be seen all over Apple products giving them an uniformity. These products deliver awesome customer satisfaction and open the gates of never ending opportunities.
3. THEY BRING SOMETHING NEW AND FRESH:
This is one of the major reason why they are the leaders in the market, they innovate and evolve the entire product lineup. Every year for the Apple events there is something new cooked and ready to present. Apple started as a computer company and now they are even on our wrist.
All these and more reasons make Apple different and attractive to the viewer.